Mamma's story

of how it all began

The birth of a mamma.


It all started on Juli 28th, 2015. In the mountains of Northern Thailand. The day that little Joyaa; a beautiful little girl with golden curls, was born into this world.

Before her birth me and Joyaa's father had been traveling for years, and we were not planning on stopping. It was our dream to see the world, and we wanted to show this precious little person how incredible life can be if you dare to follow your dreams.

But a baby of a nomad should be carried in a way that won’t slow the Mamma down from showing her the beauties of our world. So our dear friend made our first baby carrier, a Meh Dai; which is a traditional way of carrying small children in East Asia.

This carrier would soon become my daughter's ultimate safe-space, keeping her precious little body warm and close to her mamma, while I took us on the most fantastic of adventures.

This babycarrier is the mother of all the carriers that we have made since then, and I am truly humbled by the beauty of the realisation that this carrier ended up not only carrying Joyaa’s little body for so many years, but also ended up carrying me. Creating the foundation on which we get to build our dreams. This business that has sprouted from Joyaa’s beautiful babycarrier, now supports our travels, feeds us and allows me to take care of myself and my daughter.

What an incredible thing that is.

Now we get to travel with a mission: To find the most beautiful and sustainable fabrics this world's got to offer.

Strong yet soft, perfect for delicate baby skin. And incredible pieces of art handmade by fantastic people from all over the world, to decorate the frontpanel of our carriers.

And there are so many beautiful people doing such incredible things!

Learn more about Khadi: a revolutionary fabric

We want to make sure that our carriers are made with only the most sustainable of fabrics. Just organic fibres aren't enough, we can do better than that.
So we collaborated with organisations like TULA that help us source rainfed organic cotton from small scale farmers. Saving 95% of fresh water. The yarn of this beautiful fibre is spun by hand, dyed with natural pigments and woven into beautiful fabrics, again by hand. Creating an incredible fabric with a profound story: Khadi.

Everywhere we go we visit tribes or communities who make beautiful hand-embroideries, block prints, batiks, weaves, tapestries and other stunning handwork.

I can only try to explain how good this feels. We get to support local tribes with their handcrafts, and doing so encourage these communities to keep making these incredible masterpieces. We get to support NGO's who share our love for our planet. And we get to share the beauty of their art with families all over the world. Giving their little ones the most comfortable Earth-friendly little spaces to experience the first years of their lives from.

I am endlessly inspired and honoured to get to do this work.

Thank you all so, so very much.

Sammy, the Mamma.